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Photobucket acquisition confirmed May 7, 2007

Posted by Daniel Gardner in Fox, MySpace, Photobucket, TechCrunch.
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Last time I spoke about this I said:

I would say the decision was made because of the latter as Photobucket is currently on the take for an estimated $300 – $400 million, this play may be an attempt by Fox to dilute Photobucket’s worth by distributing FUD with relation to the future of there Online Video offering and it’s actual value, possibly allowing them to pick up a bargain and expand there media powerhouse.

It looks like this has held up, TechCrunch are reporting Photobucket was acquired for 50m under what was expected, this shows again Murdoch’s ruthlessness, doing anything to secure a deal at the right price (or the best price).

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Google’s tactic on vertical search: Simply buy em May 5, 2007

Posted by Daniel Gardner in alarm clock, Business Thoughts, Fox, Google, Internet, mashable, News Corp, TechCrunch.
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Rumors this morning are spreading that Google may be positioned to acquire vertical job search site SimplyHired (see the Alarm:Clock, Mashable and TechCrunch stories), a vertical job search engine who’s business as a job search company has somewhat stagnated over the past year but has blossomed as an careers engine for third part sites, specifically MySpace Careers.

My take on this deal is that Fox Interactive (part of News Corp) will acquire SimplyHired, they last year invested 13.5m in SimplyHired and use SimplyHired to power MySpace Careers (owned by Fox), even if Google do decide to acquire SimplyHired, Fox will put in a counter  bid to buy the rest of SimplyHired (which I am surprised they haven’t already done). In the event that Google try to pay an exorbitant price (YouTube anyone?) Fox will pull away or damage the MySpace distribution deal and leave Google holding a floundering Job Search engine they could of built themselves.

Chasers War Prank Wikipedia’s Jimmy Wales May 3, 2007

Posted by Daniel Gardner in Chasers War, TechCrunch.
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ABC’s Chasers War on everything, one of my favourite Australian shows on TV recently got Wikipedia’s Jimmy Wales, asking him a barrage of particularly stupid questions.

It really has to been seen, view it here on TechCrunch.

If you have never seen chasers war, some more of there videos can be seen here (a really good move for a show like this I think).

Yahoo and Google in online advertising dual May 1, 2007

Posted by Daniel Gardner in Advertising, Current Events, Google, Internet, TechCrunch, Yahoo.
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Many companies (particularally conservative corporates) like the machine gun style of display advertising, taken from  traditional advertising mediums such as Print and Television and thrown into the 21st century by putting them online, basically this method of advertising involves finding websites that attract there target demographic, placing advertisements and opening fire, hitting many people with only a few being there actual targets.

For branding purposes this type of display advertising works well as many eyes view your brand, but for most companies advertising is done to increase sales and with the constant pestering of marketing to show ROI on there advertising campaigns the newer CPC style of marketing makes sense as it puts the onus of finding interested customers onto the advertiser and means the advertiser only pays for those who are interested in there message they want to convey.

I have been intently watching the evolution of advertising and in the past few years two search engine giants in particular that have two very different strategies, these being Google and Yahoo.

Over the past few years Google have been cashing in on there multi-billion dollar Adsense cash cow while Yahoo have sat back with there floundering display advertising model until it became too much and announced there very Google like Panama product  last year, which would force these rivals into a head to head match.

While the panama project I think was a necessary and good move for Yahoo they will not knock Google off there perch for quite a while due to Google’s huge customer base that was created due to it’s first mover advantage in evangelising the CPC model.

Google, intent to hold onto there crown as web advertising king acquired DoubleClick for $3.1bn recently, putting them right into the thick of Yahoo’s display advertising territory, with an already large customer base DoubleClick was a good acquisition to enter Google into this market.

Yahoo however have taken a different approach, already owning a significant portion of the display advertising market they have brought the fight to Google by acquiring Right Media for $680m, whilst the size of this acquisition is dwarfed by Google’s DoubleClick acquisition in monetary value they have it seem decided to out-innovate Google in revolutionizing this market by allowing customers to bid on the ad space they want in real time and awarding the space to the highest bidder, eliminating negotiating costs and allowing more revenues to be passed on to the company supplying the ad space.

I believe this is a particularly good move by Yahoo as it allows them to out pace Google in innovation in this sector and allow them to grow there own advertising brand organically whereas Google will have separate branding under both DoubleClick and themselves not to mention they saved themselves a mint!

Saying this though I do not doubt Google and there ability to capitalise in the online advertising industry, they will probably even have something similar to Right Media’s functionality in the coming months but Yahoo look to be keeping Google on there toes, maybe even taking there eyes off there Adsense goldmine just a little bit while Panama swoops in.

With all these acquisitions it’s an exciting time in the online advertising world indeed!