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Google’s tactic on vertical search: Simply buy em May 5, 2007

Posted by Daniel Gardner in alarm clock, Business Thoughts, Fox, Google, Internet, mashable, News Corp, TechCrunch.
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Rumors this morning are spreading that Google may be positioned to acquire vertical job search site SimplyHired (see the Alarm:Clock, Mashable and TechCrunch stories), a vertical job search engine who’s business as a job search company has somewhat stagnated over the past year but has blossomed as an careers engine for third part sites, specifically MySpace Careers.

My take on this deal is that Fox Interactive (part of News Corp) will acquire SimplyHired, they last year invested 13.5m in SimplyHired and use SimplyHired to power MySpace Careers (owned by Fox), even if Google do decide to acquire SimplyHired, Fox will put in a counterĀ  bid to buy the rest of SimplyHired (which I am surprised they haven’t already done). In the event that Google try to pay an exorbitant price (YouTube anyone?) Fox will pull away or damage the MySpace distribution deal and leave Google holding a floundering Job Search engine they could of built themselves.